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If there’s any time to make mistakes, it’s when you’re brand new. However, there are missteps that you can quickly reverse and there are fundamental errors that can keep sabotaging you for a very long time. When it comes to blogging, there are more of the latter than you might be comfortable with, so the best approach is to get on top of them now and learn a better way.
Not creating a brand
The blog is more than the content you produce. It’s the story of who you are, it’s the aesthetic that sets the scene, and it’s the name of the blog. Spend time thinking about your subject, who reads it, what branding elements best communicate the spirit of the blog to them. Without a brand, it’s hard to stand out from the crowd.
Not having an aim to monetise
If you’re not making a blog with the aim of making any money off it, then you can skip this post. If you do plan on earning from blogging, however, you need to start thinking about how. You’re not going to be making anything while you don’t have a significant audience, but that doesn’t mean it’s not the time to start thinking about it. For instance, do you have a particular expertise that you’re trying to share that could be monetized through ebooks or webinars? Or perhaps you’re covering a certain interest, hobby, or lifestyle that you could find appropriate affiliate marketing partners for. Think of the strategy to go with the blog so you don’t end up choosing a monetisation method that just doesn’t fit it.
Not building the right site
There are plenty of tools to help anyone build any kind of site nowadays. But if you get too proactive, you might end up creating a site that isn’t fit to host a real blog. You need a content management system, not just any site, and for that, WordPress is one of the best platforms. It can be hard for newcomers to work out, so investing in services like Lexel WP development might be a step worth considering. If you plan on making money from the blog, then expect to invest in it to get the best results possible.