The very first post in the Resource Review series was all about The She Approach to Boosting Your Blog Traffic. An aBook that gives you the ultimate run down of all blogging basics that will boost your blog to new heights (yet it’s ridiculously affordable!). Today’s book is much more topical (all about SEO). It’s a published book you can physically hold in your hands, scribble in it, rip out pages if you wish to and just fondle it on a much more hands-on level than said eBook. Dr Andy Williams doesn’t pretend he has fancy qualifications in marketing. He does, in fact, have multiple degrees however they are in endocrinology of fish, research and teaching. Does that qualify him to write a comprehensive SEO guide?
? What’s SEO 2017 & Beyond about?
SEO 2017 & Beyond is a book that very closely reflects on Google guidelines, updates and trends. Dr Andy Williams has written multiple versions of this book in previous years (6 to be precise) and every year he updates and republishes it. This book covers very clearly & thoroughly everything around search engine optimisation. From its definition to Google ranking and more. It’s very very detailed and explains everything from the very basics to the very depth of each particular topic. One particular thing you’ll notice is the structure of this book. It is very much your traditional school textbook starting from definitions and history slowly taking you to modern day and then splitting into 4 key chapters each identifying an important theoretical area to address. At the end of this book you will also find a comprehensive SEO checklist which takes you step by step through implementation of what you’ve learnt.
SEO 2017 & Beyond covers many SEO related subjects (all very tightly linked to Google and its impact on your website):
Quality content (how to create it, header tags, alt tags, keyword & topic search, what to avoid)
Site organisation (sitemap, hierarchy, categories, tags)
Authority (backlinks, anchor text, outreach)
What’s in it for the visitor (responsiveness, trust-building, interactivity)
SEO 2017 & Beyond offers a very structured, easy to understand yet incredibly in-depth insight into search engine optimisation in both theory & practice.