No matter if you are a small business owner, a budding blog writer or even a digital nomad who is trying to gain more followers, it is vital that you work towards building your online presence if you want to gain some serious results. Luckily, there are a variety of hacks and ways that you can build your online presence, meaning that you have even more time to plan the content and articles that you want to share across the channels that you currently use. So, if you feel that your online presence needs a boost, then be sure to consider these top tips to help set you apart from the rest of the online community.
If you have not yet woken up to the benefits of using social media to grow your online presence, then think again. You can choose from a range of social channels that are all quick and easy to set up, meaning that you can begin to share details of your company or blog in little to no time. Plus, you will not even have to pay. Consider Instagram if you are looking to share photos and images of your products or if you are a fashionista looking to get noticed, while Facebook works best if you are trying to grow your online community. Once you have set up your digital channels, you can work to plan and schedule a regular stream of content and copy – with programs such as Hootsuite meaning that you can ensure your channels are kept updated with a stream of scheduled content. Finally, make sure that you respond and engage with any comments or updates that people make on your channel, even if they are negative, so that you can grow your follower base.
Make it personal
When you are starting out online, it is vital that you make sure that both your website and digital channels are personal and showcase your company brand. So, if you have not yet considered how to make your channels much more relevant and personal, then failure to do so could cost you dearly and impact your brand reputation. Consider tools such as Adobe Spark to help you make your own YouTube banner. Check the resources that are available to you online, so that you can build a unique and personable digital presence.
Do it yourself
If you are looking to build your online presence, then you do not need to spend a huge chunk of your business budget on your social channels – in fact, you can even do this yourself in house without having to make a dent on your bank balance. Be sure to create any content and posts in house, using your design and communications team if you are a larger business, and your own creative juices if you are just starting out on your own. By creating and curating your own content, your online presence will remain fresh, unique and relevant to you. This will help you to stand out from the crowd and attract new followers.