SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines! is a book written by Dr Andy Williams. It’s by far my favourite resource for all things search engine optimisation. It gives you the background of SEO, explains all definitions and introduces you to many SEO strategies and ways to optimise your website/blog.
This book also includes an SEO checklist which guides you through practical optimisation techniques. This checklist retails separately for £7.
What’s in this book?
- On page & off page ranking factorsGoogle updates over the years – Penguin, Panda & Hummingbird (starting in 2011)
- Google updates over the years – Penguin, Panda & Hummingbird (starting in 2011)
- Four pillars of post-Penguin SEO:
Quality content (how to create it, header tags, alt tags, keyword & topic search, what to avoid)
Site organisation (sitemap, hierarchy, categories, tags)
Authority (backlinks, anchor text, outreach)
What’s in it for the visitor (responsiveness, trust-building, interactivity)
- SEO Checklist
- & more
This is an affiliate link – please know that I only promote products I’ve bought myself & am absolutely positive that they will bring value to you and your work.